PPC Blog

This comprehensive guide will take you through the ins and outs of Google Merchant Center and its significance for e-commerce businesses. This guide is tailored specifically for independent retailers and e-commerce operators embarking on their journey with Product Listing Ads.

For e-commerce businesses looking to thrive, a powerful avenue to explore is the realm of Product Listing Ads (PLAs), elevating your products to a broader audience and driving sales. This post delves into their intricacies on platforms like Google, Bing, Facebook, and Amazon.

Google has recently unveiled an exciting development for online retailers: Merchant Center Next. This comprehensive guide will walk you through the ins and outs, offering valuable insights and tips to help you harness its potential for boosting online sales.

Among the spectrum options available, two stalwarts take the stage: Google Performance Max and Google Standard Shopping campaigns. This guide delves into these campaign types' intricate differences, similarities, advantages, and disadvantages.

For e-commerce owners and marketers, a strong online presence is crucial. Google Performance Max campaigns, a rising campaign type in Google Ads, effectively drive traffic and conversions. This blog post explores the pros and cons of these campaigns for e-commerce advertisers.

Google Performance Max is a robust advertising system that gives e-commerce businesses access to Google's ad inventory in one campaign. This post explores how e-commerce advertisers should approach and formulate a strategy for using Performance Max campaigns.

To succeed in the competitive e-commerce landscape, maximising your Google Performance Max ad campaigns is essential. This post outlines the best practices, tips, and optimization processes to help you get the most out of your e-commerce campaigns.

Performance Max is one of the latest advertising campaign types offered by Google, designed to save you time and money. This post highlights the differences between Performance Max and Smart Shopping, with tips on how to get the most from a retail-focused campaign.

The automotive sector presents many challenges when retailing online, with a wide variety of products and diverse customer types. This blog post explains how car part retailers should approach Google Ads

Let’s look at 10 of the most common reasons why Google Ads aren’t maximising your profitability and what to do about them.