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Demystifying Merchant Center Next: A Guide To The Future of Product Listing Ads

Google has recently unveiled an exciting development for online retailers: Merchant Center Next. This comprehensive guide will walk you through the ins and outs, offering valuable insights and tips to help you harness its potential for boosting online sales.

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PPC Blog

10 reasons your Google Ads aren’t profitable

10 reasons your Google Ads aren’t profitable

Let’s look at 10 of the most common reasons why Google Ads aren’t maximising your profitability and what to do about them. 

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What are Google Shopping ads and why use them?

What are Google Shopping ads and why use them?

We explain what Google Shopping is, how it's different to Google search ads and how a retailer can use it to increase sales.

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Planning your digital marketing strategy: why it's crucial to focus on traffic and quality

Planning your digital marketing strategy: why it's crucial to focus on traffic and quality

As an online retailer, your primary question is: how can I grow my customer base and increase sales? There are two key aspects in achieving this: increasing traffic, balanced with quality of traffic.

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How to advertise on Google – increasing sales for retailers

How to advertise on Google – increasing sales for retailers

This guide for retailers will explain why you should advertise on Google and how to get started. Find out more to increase your sales.

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Google advertising: how to set an initial budget

Google advertising: how to set an initial budget

How much should I spend to advertise on Google? This blog post explains how retailers should define their Google Ads budget.

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New Product Launch - Marketing A New Product For Direct Sales

New Product Launch - Marketing A New Product For Direct Sales

Digital marketing has become a great way to spread the word, generating awareness and a route to direct sales. This post provides some ideas on how to start driving sales online.

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Optimising a PPC Strategy for Voice Search

Optimising a PPC Strategy for Voice Search

With the introduction of voice search, we’re going to see some big changes in the way we behave both as consumers and advertisers.

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