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Demystifying Merchant Center Next: A Guide To The Future of Product Listing Ads

Google has recently unveiled an exciting development for online retailers: Merchant Center Next. This comprehensive guide will walk you through the ins and outs, offering valuable insights and tips to help you harness its potential for boosting online sales.

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PPC Blog

Navigating the Reporting Maze: Your Guide to Google Performance Max Analytics

Navigating the Reporting Maze: Your Guide to Google Performance Max Analytics

Overwhelmed by the campaign reporting in Google Performance Max? You're not alone. Navigating the reporting maze can be daunting, but this post offers a comprehensive guide to using Google Performance Max Analytics.

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Unleash the Power of Performance Max: How To Create Strategies for Ecommerce Success

Unleash the Power of Performance Max: How To Create Strategies for Ecommerce Success

Google Performance Max is a robust advertising system that gives e-commerce businesses access to Google's ad inventory in one campaign. This post explores how e-commerce advertisers should approach and formulate a strategy for using Performance Max campaigns.

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Maximising Ecommerce Sales with Google Performance Max: Proven Optimisation Strategies

Maximising Ecommerce Sales with Google Performance Max: Proven Optimisation Strategies

To succeed in the competitive e-commerce landscape, maximising your Google Performance Max ad campaigns is essential. This post outlines the best practices, tips, and optimization processes to help you get the most out of your e-commerce campaigns.

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Maximising Your Reach With Audience Signals In Google Performance Max Campaigns

Maximising Your Reach With Audience Signals In Google Performance Max Campaigns

In this blog post, we'll explore the benefits of using Audience Signals in the case of Google's latest campaign type, Performance Max, and provide tips and best practices for getting the most out of this powerful feature.

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Google Performance Max & Smart Shopping

Google Performance Max & Smart Shopping

Performance Max is one of the latest advertising campaign types offered by Google, designed to save you time and money. This post highlights the differences between Performance Max and Smart Shopping, with tips on how to get the most from a retail-focused campaign.

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A Guide To Google Performance Max Assets & Asset Groups

A Guide To Google Performance Max Assets & Asset Groups

An asset group in Google Performance Max is a collection of creatives centred on a theme or related to a target audience. The creatives of your asset group are used to assemble all of your ads for all applicable ad formats. This blog post explains what they are & how they work.

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How To Switch From Universal Analytics To Google Analytics 4 (With Added Steps For GTM)

How To Switch From Universal Analytics To Google Analytics 4 (With Added Steps For GTM)

Google Universal Analytics will no longer process data from 1st July 2023. If you are not currently using Google Analytics 4 (GA4), now is the time to migrate from Universal Analytics. Google Analytics 4 is the next generation of Google's web analytics platform.

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Automotive Retail & Google: What retailers should consider before starting PPC advertising

Automotive Retail & Google: What retailers should consider before starting PPC advertising

The automotive sector presents many challenges when retailing online, with a wide variety of products and diverse customer types. This blog post explains how car part retailers should approach Google Ads

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Why bid on your own brand keywords with Google Ads?

Why bid on your own brand keywords with Google Ads?

This blog post explains the advantages and disadvantages of bidding on your own brand name as a keyword in Google Ads.

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Google Ads For Musical Instrument Retailers

Google Ads For Musical Instrument Retailers

Google Ads are a fast, effective way for musical instrument retailers to reach a bigger audience.

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